Clara is a proud Colombian-American business owner, nonprofit adviser, multicultural project manager, capacity builder, brand strategist, community relations champion, humanitarian and artist. She is passionate about activating people’s and organizations’ purpose for social good.
Clara is on a mission to help organizations break through, advance and increase their impact by understanding and activating the power of their brands (their purpose) and deepening relationships internally, externally and with those they wish to help. Trained as a communicator, marketer and journalist, Clara has been dedicated to adding capacity, activating, strengthening and growing brands; helping develop a culture of engagement; establishing and cultivating community relations; and educating organizational leaders and teams so they can increase stakeholder’s participation and achieve success and fulfillment.
Her approach is to bring the organization’s purpose as foundational to every aspect of its business – people, principles, programs, partnerships, etc., in order to achieve incredible heights and change. Through her company, Breaking Through Consulting, Clara is focused on adding capacity and providing high-quality thought leadership and customized services for her clients. She works collaboratively with organizations to determine, activate and elevate their purpose. During this journey, she helps identify the potential areas for re-evaluation, innovation or development. In essence, she helps connect the dots, find solutions and move through challenges so that people and missions can thrive not just survive.
No matter where the organization stands, Clara can help leaders and teams activate their purpose and strategize the most effective and efficient process to move from point A to B, from here to there, from helping a few to making a much greater impact.
Her 19-year experience as a dynamic and versatile bilingual/bi-cultural leader includes working with nonprofit brands such as Ronald McDonald House Charities, Willow Creek Community Church, The People’s Resource Center; and for profits companies like McDonald’s Corporation, The Hershey Company, Pfizer and Verizon.
“Getting deeper understanding about your organization’s WHY, its PURPOSE or reason to exist, really matters in today’s economy and competitive world. But what matters even more is the HOW, the way in which you activate, communicate and position your brand (your PURPOSE) for social good. That’s what will determine your organization’s success.”